User:ReynoldsBrierly2904

Herbert Sim (沈峻霆) better known by his pseudonym Herbert Rafael (born 30 September 1986), is a Singaporean fashion enthusiast known for founding WardrobeTrendsFashion, a Singapore lifestyle and fashion blog magazine. His blog, better known by the abbreviation of WTF, attracts over 20,000 readers per day, and has won him prestigious blog awards and sponsorship deals. Website Sim began WTF with the idea of creating an additional fashion media platform, bringing fashion news to Singapore in a unique spin. Sim describes his ideology as a twist of blogger meets magazine style, in hopes that WTF would eventually become an influence on the blogosphere towards one that would embrace fashion and style. Sim attributes the growth of WTF's readers, mainly to the top two segments on the website WTF, “Thumb’d” and “Who’s That Hottie”, which serves as addition entertainment source on top of the staple fashion news. Thumb’d is a segment on WTF that features street fashion photography of individuals deemed fashionable and stylish. A collaboration between WTF and photographer, Zurina Bryant. Fashionably dress individuals spotted on the streets of Orchard Road, are featured on the website. Who's That Hottie is a segment on WTF that brings to readers weekly interviews with models and celebrities. It was shortly after the creation of WTF that Sim created another website called, WorldWebWonder, a Link directory which he made it free for all website owners to link and categorize their websites through a simple website submission. The reason for Sim full sponsorship of the link directory is to provide ease to other websites owners with an additional platform to increase their website visibility. WorldWebWonder, also known by its abbreviation of WWW, is growing to become one of the leading link directories in the web, with the fast implementation and response they provide to website links that are submitted. This is prevalent with the high Google PageRank that WWW enjoys right now. Achievements WTF was featured by other Singapore publications, such as 8 Days (magazine), with a featured review article of the website, and Cosmopolitan (magazine) Singapore edition, whom invited WTF’s editor-in-chief, Vanessa Emily Quek, as a guest contributor to write a featured review article. Singapore Blog Awards, organized by Omy.sg, Singapore’s leading media group Singapore Press Holdings (SPH), also credited WTF with Top 10 Best Fashion Blog in 2011 and 2012 consecutively. Personal life Sim is a graduate from Oklahoma City University, US, with Bachelor of Arts in mass communications in 2010. With his returned to Singapore from studies, he continued his pursuit of passion in the media industry, with a fashion blog. Sim is actively involved with social media activities, such as Twitter and Facebook. It was also during Sim's college days, that he created a YouTube channel. Going by the pseudonym of h0tfudg3, which was inspired by the band, 3OH!3. The channel, as of date has approximately 12,000 subscribers. It is seen on the channel of two video uploads, featuring a cover of the song "Goodbye", which he entitled, "It's just PLAIN EMO - Goodbye (Cover)", and a music video of a song he wrote and produced, entitled "Break Up song - How could you!? (Original)". Sim also has a facebook fan page, h0tfudg3, set up for his musician aspiration. However, as seen from, Sim's YouTube channel and the Facebook fan page, he has not been active since 2009. It would seem that Sim has steered his attention away from his musician aspirations, and is steering his attention towards his online magazine blog, WardrobeTrendsFashion(WTF).