IJCRMM 2010

IJCRMM 2010
International Journal of Customer Relationship Marketing and Management
Dates	N/A "N/A" contains an extrinsic dash or other characters that are invalid for a date interpretation. -
Homepage:	www.igi-global.com/ijcrmm
Location
Location:	N/A, N/A
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Important dates
Submissions:	TBD "TBD" contains an extrinsic dash or other characters that are invalid for a date interpretation.
Table of Contents

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Call for Papers:
The Editor-in-Chief of the International Journal of Customer Relationship Marketing and Management (IJCRMM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, the coverage, and the guidelines for submission to IJCRMM. 
Mission 

The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior. 

Coverage 

Topics to be dicussed in this journal include (but are not limited to) the following: 


B-to-b marketing 
B-to-c marketing 
C-to-c marketing 
CRM and customer trust 
CRM and customization 
CRM and personalization 
CRM capabilities 
CRM components 
CRM implementation models 
CRM in financial services 
CRM in health care services 
CRM in hospitality, tourism, leisure, and events management 
CRM software 
CRM strategies 
Customer behavior 
Customer relationship management 
Customer loyalty 
Customer retention 
Customer satisfaction 
Database marketing 
Enterprise resource planning (ERP) 
Measuring CRM performance 
Mobile CRM 
Online customer relationship marketing 
Online community management 
Online consumer behavior 
Performance measurement 
Relationship marketing 
Sales force automation 
Supply chain management (SCM) 
Total customer relationship management (TCRM) 
Web CRM 
Manuscript Submission
All submissions and inquiries should be directed to the attention of: 

Riyad Eid
Editor-in-Chief 
International Journal of Customer Relationship Marketing and Management
Email: riyad.eid@wlv.ac.uk or riyad.eid@gmail.com 
	

This CfP was obtained from WikiCFP